Professional Journey
Visionary digital strategist and AI practitioner with a proven track record of driving innovation in healthcare technology
Areas of Expertise
Leveraging AI and emerging technologies to revolutionize healthcare marketing and patient outcomes
Leading high-performing teams in developing cutting-edge digital solutions across therapeutic areas
Transforming complex business challenges into customer-centric, AI-powered digital experiences
Pioneering omnichannel strategies that engage healthcare professionals, payers, patients, and caregivers
Professional Experience
IPG Health
Healthcare communications agency focused on delivering omnichannel experiences to both professional and patient audiences.
VP, Director of Creative Engineering @ Rise and Run
- Pioneers development of PoCs and prototypes, leveraging cutting-edge AI technologies
- Builds strategic partnerships with tech industry leaders to stay at the forefront of innovation
- Serves as subject-matter experts in Maker Tech, Conversational AI, and Generative AI
- Transforms creative ideas into practical, AI-driven applications for healthcare marketing
- Emphasizes unconventional, AI-powered solutions to healthcare communication challenges
- Collaborates network-wide to infuse AI-driven innovation into ideation and new business initiatives
VP, Director of Technology @ Hill Holiday Health & McCann Health New Jersey
- Applied Innovation: Spearheaded AI-driven solutions for healthcare marketing challenges
- Enterprise Platforms: Oversaw the implementation and optimization of marketing technology stacks
- Digital Product Management: Guided the development of innovative digital health products and omnichannel marketing touchpoints
VP, Director of Experience Design Strategy & Innovation (McCann Health New Jersey)
- Championed data-driven design and AI-enhanced customer experiences
- Transformed concepts into market-ready solutions using emerging technologies
- Implemented AI-driven measurement strategies to track and improve campaign success
- Leveraged artificial intelligence to solve some of healthcare's biggest marketing challenges
BIOGEN
Global biotechnology company specializing in the discovery, development, and delivery of therapies for the treatment of neurodegenerative diseases to patients worldwide.
Head of Digital Innovation and Customer Solutions, U.S. Multichannel Excellence(2019 – 3/2022)
- Transformed business needs into strategic direction of the U.S. digital roadmap
- Led and coached cross-functional digital product teams and established Biogen's digital product operating model
- Brough impactful digital solutions from concept to market through insight-driven design practices
- Enabled commercial scalability across therapeutic areas through innovative digital product launches
- Managed a team and an annual budget of over $8M
- Developed Biogen support services portal and conversational virtual assistants
- Co-created myBiogen.com with healthcare professionals
- Drove a 400%+ increase in customer engagement on myBiogen by rapidly responding to customer needs in response to COVID-19
Digital Services Lead, U.S. Multichannel Excellence(2017 – 2019)
- Increased the impact websites and digital products have on the customer experience
- Managed U.S. website content production and analytics services on Adobe Experience Manager and Adobe Analytics
- Onboarded more than 12 agency partners
- Increased engagement with promotional websites and products including a 3x increase in engagement rate
Marketing Technology Lead, U.S. Information Technology (IT)(2015 – 2017)
- Managed the U.S. portfolio of marketing technology initiatives
- Established and enhanced the menu of multichannel marketing technology capabilities
- Ownership over Web (Adobe Experience Manager and Target), digital analytics, email production, and field asset capabilities
PUBLICIS SAPIENT
Interactive Program Manager
- Built client relationships and cultivated organic growth within accounts
- Managed initiatives spanning marketing strategy and analysis, creative development, and front and back-end development
- Created an intuitive website experience for Phillips Healthcare ($1.3M)
- Defined new brand and go-to-market strategy for Wellington Management Financials
- Modernized Fidelity's global IT organization by driving the adoption of agile software-delivery methodologies
GENX DESIGN
Founder
- Designed and delivered customized websites for small and medium-sized businesses to better engage customers
- Collaborated with executives to ensure web presence captured the brand and better positioned the business
Education
Master of Business Administration
BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS
Wellesley, MA
Bachelor of Science, Business Administration and Information Systems
FAIRFIELD UNIVERSITY
Fairfield, CT
Speaking Engagements & Honors
Keynote Speaker, DIGITAL PHARMA EAST, on Building Award-winning Multichannel Excellence Functions
Featured Speaker, ADOBE SUMMIT, on Digital Transformation Within Healthcare in 2017
Elements Award Winner for Agile
Biogen's Commercial Organization
Elements Award Winner for Pioneering
Biogen's Commercial Organization
U.S. Organization "Winning Mindset Award" for leading myBiogen.com from concept through launch
CEO Top Performer Award
Biogen's Chief Executive Officer